PRIVACY POLICY
INTHEDUGOUT App
Last updated: 28 January 2026
1. WHO WE ARE
INTHEDUGOUT is a mobile application operated by:
Dugout AI Ltd
Company Number: 16821108
Registered Office: 2nd Floor College House
17 King Edwards Road
Ruislip
London HA4 7AE
United Kingdom
Email: support@inthedugout.co.uk
Website: https://inthedugout.co.uk
For the purposes of UK GDPR, Dugout AI Ltd is the Data Controller.
2. WHAT THIS POLICY COVERS
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you:
- Use the INTHEDUGOUT mobile app (iOS & Android)
- Visit our websites
- Create an account
- Submit content (comments, clips, images, videos)
- Subscribe or make payments
- Receive push notifications
- Interact with clubs, polls, or community features
If you don't like this policy, don't use the app. Simple as that.
3. DATA WE COLLECT
3.1 Information You Provide Directly
We may collect:
- Full name or display name
- Email address
- Username
- Profile photo (optional)
- Club affiliations (optional)
- User-generated content (posts, comments, uploads)
- Messages or feedback you send us
3.2 Automatically Collected Data
When you use the app, we automatically collect:
- Device type, OS version, app version
- IP address (anonymised where possible)
- Device identifiers (IDFA only with consent on iOS)
- App usage data (screens viewed, actions taken)
- Crash logs and performance data
3.3 Push Notifications
If you opt in, we may send:
- Match alerts
- Breaking news
- Live scores
- App announcements
You can disable notifications at any time via your device settings.
3.4 Payments & Subscriptions
If you subscribe or purchase within the app:
- Payments are processed by Apple App Store / Google Play
- We do not store card or payment details
- We may receive transaction IDs and subscription status only
4. HOW WE USE YOUR DATA
We use your data to:
- Provide and operate the INTHEDUGOUT app
- Create and manage user accounts
- Deliver app features and content
- Enable community interaction
- Improve performance and user experience
- Send notifications you've agreed to receive
- Prevent abuse, fraud, and rule-breaking
- Comply with legal obligations
We do not sell your personal data. Ever.
5. LEGAL BASES FOR PROCESSING (UK GDPR)
We process your data under the following lawful bases:
- Contract – to provide the app services
- Consent – for marketing, push notifications, analytics
- Legitimate Interests – app improvement, security, analytics
- Legal Obligation – tax, regulatory, or law enforcement requests
You can withdraw consent at any time.
6. SHARING YOUR DATA
We may share limited data with trusted third parties, including:
- Hosting providers (cloud infrastructure)
- Analytics tools (e.g. Firebase, App Store analytics)
- Push notification services
- Moderation and security services
- Legal or regulatory authorities (if legally required)
All third parties are contractually bound to protect your data.
7. USER-GENERATED CONTENT
If you upload or post content:
- You are responsible for what you share
- Content may be visible to other users
- We reserve the right to remove content that breaches our rules
Deleted content may remain in backups for legal or security reasons.
8. CHILDREN'S DATA
INTHEDUGOUT is not intended for children under 13.
We do not knowingly collect personal data from children. If we discover such data, it will be deleted immediately.
9. DATA RETENTION
We keep your data:
- For as long as your account is active
- As required for legal, tax, or regulatory reasons
- Until you request deletion (subject to legal limits)
Inactive accounts may be deleted after prolonged inactivity.
10. YOUR RIGHTS (UK & EU USERS)
You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent
To exercise your rights, email: dugout@inthedugout.co.uk
11. DATA SECURITY
We use:
- Encryption
- Secure servers
- Access controls
- Monitoring and audits
No system is bulletproof, but we take security seriously.
12. INTERNATIONAL TRANSFERS
If data is transferred outside the UK/EU, we ensure:
- Adequate safeguards
- Standard Contractual Clauses (SCCs)
- GDPR-compliant protections
13. APPLE APP STORE COMPLIANCE
In line with Apple's App Store policies:
- We disclose all data collection clearly
- We request permission where required
- Users can manage permissions in iOS settings
- We do not track users without consent
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time.
If changes are significant, we'll notify users via the app.
Continued use = acceptance.
15. CONTACT & COMPLAINTS
If you have concerns:
dugout@inthedugout.co.uk
You also have the right to complain to the UK Information Commissioner's Office (ICO):
